About Me

My name is Yaacoub; I’m a Language teacher and Instructional Designer on a mission. After watching countless adult students struggle with childish textbooks, boring worksheets, and content that didn’t respect their intelligence, I decided to take action. My students are professionals, parents, and ambitious teenagers – smart learners who deserved so much better. That’s why I started creating my own materials based on real-world situations: current news articles, fascinating science topics, content that is realistic, informative, and genuinely entertaining all at once. Content that actually matters to their lives. Now, I’m on a mission to scale this approach globally, making quality “edutainment” – educational yet entertaining content – affordable and accessible to every language learner worldwide.